We want to offer the best in health and life science from Northern Europe and match that with the needs in growth markets, based on qualified market research, trends, and demands. In Nordic you can find around 240 hospitals, around 100 of them in Sweden, and most are public hospitals. In Sweden and in Nordic there are still challenges in healthcare. Some of them are staff shortages and increasing patient numbers, many times due to older age, and this is a big concern in the healthcare sector but have also created an environment for innovations. For example, the total Swedish Government budget for healthcare is above USD 34 billion and of that USD 2,5 billion is IT services not including all the IT driven medtech innovations being developed.

People are growing older, in Nordic high life expectancy are long, driven by life standards, pharmaceutical, and good healthcare so today the life expectancy are above 84 years. With one in four Nordic citizens 65 years or older by 2040, and a growing proportion of people with one or more chronic diseases there are also challenges. Patients must wait long for treatments, doctor appointments etc but that have also developed the market. Nordic is one of the most Healthcare App driven markets and digital health is seen as a vital component for a sustainable health system. Online pharmaceutical companies are also growing fast.

This digital trend creates a more patient-centred and sustainable healthcare service driven by online services and digital health enables care that is personalised, convenient, engaging and available 24/7. Good lifestyle for many involved apps and digital products to monitor exercise and health so many are using digital health solutions to better manage long term health conditions across Nordic region. Technology and consumer behaviour move fast but it is in many ways still an partly unregulated market. The Nordic Council of Ministers aims that, by 2030, the Nordics will be the most sustainable and integrated health region in the world, providing the best possible personalised health care for all its citizens. This push from political side will also create a lot of companies with new services and innovation that is suitable for growth market that can frog leap and move faster, in many ways, than we in Nordic can.

From a commercial perspective we can see that consumer markets in many growth markets in Africa, Southeast Asia, Gulf region and here in Europe where middle class are developing and there is great interest in European goods and technology from Northern Europe. Here in Nordic, you can find suppliers and innovators within oncology, diabetes, e-health, m-health, and e-learning but also medical devices, laboratory equipment, surgical instruments, and everything you need for a modern hospital.

We can assist you both with market access to Nordic or help you establish and grow in a new growth market in Africa, Asia, Europe or Middle East.